See our Consolidated Financial Statements and accompanying notes for more information. Grow our digital promotions business. This unique ID also can be used to detect counterfeit or altered coupons. We are also seeking to partner with retailers in our non-core verticals. 13We continued to strategically hire during the COVID-19 pandemic. At the end of 2020, our global workforce was 48.1% female, a slight increase over 2019. We believe in cultivating high performing teams. Our business is complex and evolving. Failure to do so could harm our business and cause our operating results to suffer. We may face competition from companies we do not yet know about. These guidelines and policies are complex and 27may change at any time. As a result, our business could be negatively affected. We cannot yet determine the impact such future standards may have on our business. We prepare our financial statements to conform to U.S. GAAP. Such an event also could harm our reputation and result in litigation against us. We may not be able to adequately protect our intellectual property rights. Other parties may claim that we infringe their proprietary rights. This ownership could affect the value of your shares of common stock.